Terms & Conditions

These terms govern your use of 8k.wine (the "Platform"), operated by Giorgi Popiashvili, Individual Entrepreneur, #36 S. Chikovani St., apt. 2, 0171 Tbilisi, Georgia ("we", "the Company"), and every purchase on it, including the licence for a Final Pack. By using the Platform or buying on it you agree to them; if you use it for a company, you agree for that company.

1. Who sells to you

Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns. Payment, invoices, taxes and refunds are handled by Paddle under its buyer terms; we never see or store card details.

2. The Platform

The Platform uses generative AI and automated design systems to create wine-label concepts and related packaging and marketing assets. Some visual models are trained in collaboration with identified artists or influenced by their visual language. Generated material is not an original artwork personally created, painted or individually approved by such artist.

3. What you can buy

• Tries: each try makes one label version (the first set of three uses three tries); every visitor starts with free tries, and further tries are sold in packs.
• The Final Pack: the chosen front and back labels as print-ready files, with marketing images, delivered as a download once paid.
• Product page & QR code: a public page for your wine and its QR code — a yearly subscription that renews at the same price until cancelled.
• Designer session: one hour with a human designer to refine your label.
• Marketing images for your own label: bottle shots and marketing images made from a label you upload.

Prices are shown before you pay; Paddle may add the taxes that apply where you live.

4. Previews and the Final Pack

Free or paid tries give visual concepts and previews only — no print-ready files — and may not be used commercially. A Final Pack is bought separately and is sold when payment is complete and you receive access to its downloadable files.

5. Your licence

When the Final Pack is fully paid, you receive a worldwide, perpetual, non-exclusive commercial licence to use, reproduce, print, display, distribute, adapt and modify it for your own wine product, its packaging, advertising, website, social media, sales materials and promotion. You may not sell or license the artwork itself as a stand-alone picture or artwork.

You do not acquire the AI models, software, templates, training data or platform technology, nor any pre-existing rights of artists or third parties.

6. Uniqueness

Each label artwork is generated anew for your order, and we will not knowingly sell the artwork of a purchased Final Pack to another customer. Because the service is generative, we cannot guarantee that a concept, style or composition is unique: similar material may be generated independently. Further exclusivity must be agreed in writing.

7. Artists and the credit line

Where an artist-associated model is used, the artist does not create, review, approve or endorse your label and is not responsible for its use.

A label may carry the credit “Inspired by: [Artist]”. You may keep or remove it, but you may not change it into a statement that the artist made, painted or approved the label, or market the label as the artist's work.

8. Your responsibility for the label

Before printing, you review and approve the Final Pack, and you are responsible for its use. Wine labels are regulated: you make sure that product claims, alcohol labelling, health warnings, ingredients, allergens, importer and producer details, barcodes, QR destinations, trademarks and all other information are accurate and lawful in every market where the wine is sold. The Platform's compliance hints are guidance, not legal advice.

9. Your materials and your idea

You keep the rights to what you upload or type — names, logos, trademarks, photos, sketches, texts, barcodes — and confirm that you may use them. You allow us to process them only to provide the service, including through the providers named in our Privacy Policy.

The picture on a label is painted from the idea you write (and any change you ask for in the editor): what you ask for, the Platform paints as you describe it. You are responsible for that idea and for the picture made from it — neither the artist whose visual language inspired it nor the Company is — and the further use of a label, a picture or any file you buy is the buyer's responsibility.

10. AI limitations

AI-generated material can contain unexpected similarities, artifacts or inaccuracies that need review. We use reasonable safeguards but do not warrant that every generation is error-free, unique, non-infringing, legally compliant or suitable for a market without human review.

11. Prohibited uses

You may not use the Platform or a Final Pack to impersonate an artist, falsely claim an artist's authorship or endorsement, infringe intellectual-property or publicity rights, make unlawful or deceptive product claims, or extract, copy, reverse engineer or give access to our models, software or datasets. We may stop visits or orders that do.

The Platform does not paint sexual content, violence, or hate against any people or group (including racism and homophobia). An idea that asks for such a picture is refused before anything is painted, the reason is shown, and no try is spent.

12. Product page and QR code

The page stays online while its subscription is active; after cancellation, until the end of the year paid for. When a subscription ends, the page may be taken offline and the QR code will no longer lead to it — keep the subscription for as long as printed bottles carry the code. You can cancel through the link in Paddle's receipt or by writing to us.

13. Refunds

Refunds follow our Refund Policy (8k.wine/refunds), which is part of these terms.

14. Liability

To the extent the law allows, the Platform and its material are provided without warranties beyond those stated here. We are not liable for losses caused by your changes, inaccurate information you supplied, missing regulatory approvals, printing or supplier errors, use outside this licence, or for indirect or consequential losses. Our total liability for a claim about a Final Pack is limited to the price you paid for it. Nothing here limits liability that the law does not allow to be limited.

15. The Platform's own rights

We keep all rights in the Platform, its software, workflows, templates and model infrastructure.

16. Changes

We may improve the Platform and update these terms; the version on this page applies from its date, and changes never reduce rights already granted for a completed purchase.

17. Law

These terms are governed by the laws of Georgia, without depriving a consumer of the protection of the mandatory laws of the country where the consumer lives.

18. Acceptance and contact

You accept these terms by ticking the terms box at checkout and completing payment. Questions: cheers@8k.wine.